Cut. How great was that?
Was he worth the money?
Okay, here we go folks, start the wind!
(Marker!)
Add the smoke!
And playback!
I need a Pepsi
I need a Pepsi
I need a Pepsi
Cut! That's great, let's look at these.
Why is this commercial?
Why is this commercial?
Why is this commercial?
Why-why is this commercial gonna sell Pepsi?
Hi, I'm me, I'm using this to sell you this
(Pepsi, Pepsi)
Hi, I'm me, I'm using this to sell you this
(Pepsi, Pepsi, Pepsi)
Hi I'm me, I'm using this to sell you this
(You feel good about Pepsi, You feel good about Pepsi)
Hi, I'm me, I'm using this to sell you this
(I need a Pepsi, I need a Pepsi)
It's that last, well, one foot I call it in the supermarket
Where that, that one foot between your hand reaching this direction
Or that direction is an emotional one
(Why is this commercial?)
And that's the bottom one you wanna get
(Why is this commercial?)
Where one foot I call it...
(Why is this commercial)
That, that one foot, one foot
(I need a Pepsi)
(Why is this commercial?)
One foot
(Gonna sell Pepsi)
(I need a Pepsi)
Cut
You're picking
People to represent traditionally perceived roles for black people
Aunt Jemima, Uncle Ben, The Servants
The black athletes use the role that people are comfortable
With so seeing blacks in to help sell a product
But don't use blacks in roles that expand any parameters
By putting blacks in new and different settings
Hi, I'm Herschell Walker
I'm not just running through a line when I say
Hi, I'm Herschell Walker
(I need about Pepsi)
(Pepsi)
Gonna sell Pepsi (Pepsi)
Gonna sell Pepsi, Gonna sell Pepsi
(Pepsi, Pepsi)
You feel good about Pepsi
Pepsi
Pepsi
Feel good about Pepsi
Testimonials by celebrities
And that's why Michael, his face
Your like or you know that a large
Number of people are crazy about him
As soon as you see him, it's uhh
"I wonder what this is gonna be about"
"You're a whole new generation!"
FiVe MiLlIoN dOlLaRs To StAr In TwO NiNeTy SeCoNd AdS
PEpSi
Are you sure you want to use a celebrity?