While serving as Advertising Manager of the
La-Salle Extension University,
When it was little more than a name,
I had the Privilege of seeing
J. G. Chapline, President of the University,
Use the formula so effectively that
He has since made the LaSalle
One of the great extension schools of the country.
The secret to which I refer
Has been mentioned no fewer than
A hundred times, throughout this book.
It has not been directly named,
For it seems to work more successfully
When it is merely uncovered and left in sight,
Where THOSE WHO ARE READY,
And SEARCHING FOR IT,
May pick it up.
That is why Mr. Carnegie tossed it to me so quietly,
Without giving me its specific name.
If you are READY to put it to use,
You will recognize this secret at least once in every chapter.
I wish I might feel privileged
To tell you how you will know if you are ready,
But that would deprive you of much of
The benefit you will receive when you
Make the discovery in your own way.
While this book was being written,
My own son, who was then finishing
The last year of his college work,
Picked up the Manuscript of chapter two,
Read it, and discovered the secret for himself.
He used the information so effectively that
He went directly into a responsible position
At a beginning salary greater than
The average man ever earns.
His story has been briefly described in chapter two.
When you read it, perhaps
You will dismiss any feeling you may have had,
At the beginning of the book,
That it promised too much.
And, too, if you have ever been discouraged,
If you Have had difficulties to surmount
Which took the very soul out of you,
If you have tried and failed,
If you were ever handicapped by illness
Or physical affliction,
This story of my son's discovery
And use of the Carnegie formula
May prove to be the
Oasis in the Desert of Lost Hope,
For which you have been searching.