Wait, how important is what? Would you say that social media is to developing your sense of uniqueness? I honestly think that, I love so much shit, I love so much artistic shit, I make so much artistic shit but, I don't post a lot of it because, I don't know honestly. Maybe because I'm scared of all these followers that I've had for years and their opinion. But, people have been following for like eight years and I have changed And that's- But that's part of the journey, right? It is, ok well, here's the thing. To own yourself and you know putting that fear aside, putting that fear of what pеople think of you. If this is a time wherе you're thriving and you're making things and you have ideas, I think that people will be appreciative. The right people will be The right people, but its like you don't need the ones that don't And I think that's what's important about social media too, it's like, it breaks down the barrier of distance and proximity. So what was, but the first question you asked, how important is what?