Biography

With the fearless, rebellious, and creative force behind the blossoming genre of ‘Gay Hip-Hop’, Boris Jelic has made himself one of the most exciting pop innovators in Sweden. After touring around Europe with a plethora of hit singles, including the wonderfully relentess ‘FREEDOM’, from the debut album ''Do Or Die''. Aptly titled ‘Do Or Die’, the new album was written over the course of several years. It’s an album that fully encapsulates Jelic’s life so far, taking his struggles, his loves, his victories, and his losses and blending them with a distinctive, electronic sound to create something that is both deeply personal and refreshingly unique.