Biography

LYRA is the culmination of a rigorous and grueling selection process lasting more than a year, a process which eventually hand-picked 6 members of T-POP idol group ‘BNK48’ to form a new and completely different act. The chosen 6 entered the cocoon of an intensive music camp, working with Thailand’s best producers, choreographers and stylists, emerging from this process transformed into LYRA (Members from left to right: Pun, New, Fond, Niky, Jennis & Noey). They are now ready to promote the ultimate outcome, their incredible debut single “LYRA”. Setting LYRA apart from other international pop acts, including their alma mater BNK48, is the ‘inside-out’ approach to their transformation from T-POP idols to the artists. Rather than looking to outside influences, LYRA has instead built their sound and style, based on what was already within: their talent, their desires, their ideas. Producers Montonn Jira and Richard Craker turned to traditional Thai instrumentation to form the backbone of the track’s sound. The use of the distinctive melodic range of instruments such as the 'khaen' and the 'pin' falls well within the scope of Thai tradition, but LYRA’s debut track supercharges the evolutionary process by fusing it with the greatness of modern hip hop: its insistent danceability, its unyielding attitude, and its instantly memorable hooks. In doing so, they have probably just redefined the future sound of Thai pop music, transforming the traditional into the contemporary.