Biography

Toronto based Jade The Moon is excited to announce 11:11. This unique and sonically adventurous Alt-Pop record is a collection of tracks the group says are best described as ‘musical photographs’. A moment in time turned dance party, a true story turned love song, a daydream turned eerie Anti-Pop lullaby. Real word inspiration. 11:11 is the follow up of the groups self-produced 2015 debut release ‘Habits and Hinderance’ sees the continued theme of “cycles” in human nature. 
 The record differs from the last in that the group for the first time has collaborated with other producer/songwriters. Colin Munroe, Adam King, and Nathan Ferraro who add a special blend of production and pop influence to the bands experimental alternative sound. The band agrees that although it’s a never-ending process, the sound is certainly more focused on 11:11 and feel the two years between records has really strengthened the songwriting. When asked the standard questions about influences etc. Benjamin Thomas (Guitar/keys) says “this is a collection of honest songs and it’s been such a pleasure searching for the combination of our individual influences that range from classics like Janis Joplin to modern indie darlings like Lykke Li (on the vocal side of things) and Phantogram sonically. We’ve all written about these topics in the past, but this time collectively the ideas are presented on a much more ‘human’ level.