Biography

Hailing from Belfast, genre merging alternative artist Jordan Adetunji is breaking all the rules. His first single since signing ‘Insecure (Love Yourself)’ is a stripped back, melancholic track that boasts eclectic reference points ranging from rap, r&b and post-punk. Showcasing a powerful message of self-reflection over a slowly building atmospheric soundscape, the track marks the start of a new era for Adetunji. After releasing a string of forward-thinking tracks including ‘WOKEUP!’, the genre bending artist has rapidly been making a name for himself for his undeniable anthems. Having recently signed to RCA Records on the suggestion of Bring Me The Horizon’s Oli Sykes, Jordan has already garnered key tastemaker support from BBC Radio 1, Huw Stephens, DJ Target, Jamz Supernova, Dazed, i-D, Hypebeast, The Independent, NME and more. Jordan cites eclectic influences among The Weeknd, Kendrick Lamar, Jaden Smith, XXXTENTACION, Joy Divison and Bring Me The Horizon. His unique take on everything from rap through to emo has recently seen him supporting pop/punk artist KennyHoopla on tour, and more recently, he’s been selected by TikTok’s as one of their #AltMusic artists. Adetunji also takes heavy influence from the world of Anime and the main character energy it projects. “I guess I do want to be the hero,” he admits. “If I can be this larger-than-life character, maybe it’ll give people the strength, the confidence, to be who they truly want to be as well.”