Biography

Better known as Ladbaby, Mark Ian Hoyle is a British Internet celebrity and lifestyle blogger. He initially gained fame along with his wife and children by posting videos online about their life together. Ladbaby garnered wider attention after scoring five consecutive U.K. Christmas number one singles, including 2018's "We Built This City," 2019's "I Love Sausage Rolls," 2020's "Don't Stop Me Eatin'," 2021's "Sausage Rolls For Everyone," and 2022's "Food Aid." Born in 1987, Hoyle hails from Nottingham, England, where he lives with his wife, Roxanne Hoyle, and sons Phoenix Forest Hoyle and Kobe Notts Hoyle. It was while the couple were pregnant with their first child in 2016 that Hoyle began blogging about their lives. He purportedly named his blog Ladbaby because he was a "lad" and was expecting a baby. The blog eventually built a large audience over numerous social media sites and gained more followers due to several of his videos going viral. In December 2018, Hoyle and his wife released a charity cover of Starship's 1985 single "We Built This City" with the main lyric satirically changed to "We built this city on sausage rolls." The song debuted on top of the singles charts in both England and Scotland. It also cracked the Top 40 of the Billboard Hot Rock Songs chart. Proceeds of the track went to help the Trussell Trust food bank. They scored a second Christmas number one the following year with another parody, a cover of Alan Merrill's "I Love Rock 'n' Roll" renamed "I Love Sausage Rolls." Proceeds from the song, which spent a week in the Top 40, again went to aid the Trussell Trust. In December 2020, the Hoyles released a third charity single for the Trussell Trust, a cover of Journey's "Don't Stop Believin" renamed "Don't Stop Me Eatin'." They quickly followed with a duet version of the song featuring Roxanne Hoyle and singer Ronan Keating. The track became Ladbaby's third consecutive number one U.K. Christmas hit. He topped the holiday charts again in 2021 with “Sausage Rolls for Everyone,” which featured guest vocals by Ed Sheeran and Elton John, and made it five years in a row with 2022’s “Do They Know It's Christmas?” parody, “Food Aid.” ~ Matt Collar