Biography

“Welcome to my mind, please take off your shoes before entering.” -Servando Primera from Caracas, Venezuela 
 Servando is a Singer & Composer, son of protest music singer Ali Primera & singer Sol Mussett. He began to show his ability to write songs at the early age of 8 when he wrote his first South American number 1 single “Bella Ladrona" recorded by famous children group Salserin. At the age of 12, he was awarded as the youngest composer of Latin America by the Society of Authors & Composers SACVEN, record valid to date. Servando is a 5X Latin Grammy nominee, 5X BMI Award winner, Lo Nuestro Award winner & the first & only Venezuelan nominated for the Spotify Secret Genius Award. 
 Following a successful duo career with his brother Florentino, selling millions of records worldwide, he is currently recognized as one of the most prolific composers in the music industry today. His global hits include Multi-Platinum Awarded DUELE EL CORAZON by Enrique Iglesias ft. Wisin, Mayores by Becky G ft. Bad Bunny, Mala Mía - Remix by Maluma feat Anitta & Becky G, No Se Me Quita (feat. Ricky Martin) by Ricky Martin ft. Maluma, EL BAÑO by Enrique Iglesias ft. Bad Bunny, Felices los 4 by Maluma, MOVE TO MIAMI by Enrique Iglesias ft. Pitbull, Amigos Con Derechos by Reik ft. Maluma. 
 Now as a solo artist, “SER” has a fresh and eclectic sound with acoustic, Salsa, Rock & Urban vibes. His new single "Para qué te vi?" is out now!