Biography

New Wave, Synthpop or rather Powerpop? Berlin-based artist and singer Strify blurs the lines between genres in their sound & vision to create a home for songs and make them vivid. „My taste in music has always been diverse. In my teenage years, I was too rock-y for the pop people and too pop for the goth kids. I didn’t fit in, so why should my music?“ they explain. The artist has always been drawn to the unconventional & strange: Those have already been motives for them as the lead singer in German Glampop group Cinema Bizarre that formed in 2005. The five-piece band combined elements from Japanese Visual Kei with European synth sounds & this unsusual melange led to success all over Europe. Their first solo EP GLITTER + DIRT was released without any label in 2013 accompanied by a video trilogy. The EP being a warm-welcomed hit amongst his fans, Strify played their first solo shows in 2014. Already shortly after the release, they started working on new music with long-time friend and songwriter Michelle Leonard. „Still without a record label, I feel confident enough with my new material to release my first full length album. The sound is a natural development from my EP - more mature, diverse, more universal.“ they say. While the new wave sound of the 1980s was a big influence on the LP ILLUSION, Strify revealed a new dance sound and a new look in 2021, further exploring their queerness and boldness.