Biography

Latin American Music Producer and Video Director, Spiff TV, is making music history by fusing the Hip Hop and Hispanic markets together and creating a new, groundbreaking sound. Born in New York City as Carlos Suarez, Spiff moved to Orlando when he was five years old. Spiff started getting into music once he was in school, and by age 16, he found himself submerged in Hip Hop and Spanish music while carrying crates for Cuban artist DJ Nasty. In 2005, Spiff put together his first film, “Reggaeton Invasion,” while taking still pictures working for a magazine. After DJ Nasty introduced him to DJ Khaled, Spiff took the industry by storm with his talent in directing and producing, becoming a “one-stop shop” for major Hip Hop artists like Rick Ross, Diddy and French Montana. Spiff recalled to Latin Times in an interview that when he first started working with Rick Ross, he “would give him the music, give him the beat and I would direct the video at the same time and give him the artwork.” After showing the industry that he’s a multi-facet maven, Rick Ross named Spiff the A&R of his record label, Maybach Music. Soon after, in a joint venture, they started Maybach Production. During his time with Maybach Music, Spiff found and discovered producers Mike Will, Lex Luger, The Inkredbles, Yung Shawn, and The Mekanics. Spiff has worked with the biggest names in Hip Hop and Latin music, including Diddy, French Montana, Chris Brown, Rick Ross, Wale, Meek Mills, DJ Khaled, Yandel,