Biography

Frida Elsa grew up in Dalarna in the northern part of Sweden and has spent much of her young life surrounded by nature. She was often out in the deep woods where she first practiced singing and writing her first songs and melodies. At the age of 19, she entered the well-respected music theater school in Bjarnum, where other Swedish artists have developed their careers. 2017, at the age of 21, Frida Elsa signed an artist and songwriter deal to PRMD Music & Publishing and is now releasing her first single “Luxury” - a positive and compelling pop song emphasizing that, for Frida Elsa, love always comes before luxury, money and material things. "I love being part of the creative process and above all to express myself in text and melody. I try, in a world of misery, to focus on all the positive things I get out of life. My lyrics focus on love, passion and hope for a brighter future. "Luxury" and the upcoming music are mainly about me and my life, but also what I experience is relevant to the lives of many young girls and boys today."